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Richard Dorrell
Lead Product Designer
Dynamic and results-oriented design lead with two decades experience in managing product design initiatives for national and international companies. Proven track record of driving large-scale projects from concept to delivery, resulting in enhanced user experiences and business growth. Skilled in leading cross-functional design teams, mentoring talent, and implementing design strategies to achieve organisational objectives.
I led the design effort on ‘Project Refresh’, reimagining the E.ON Next website for improved customer experience and business performance, leading to a 19% increase in end-to-end conversion.
#UserResearch   #UsabilityTesting   #Prototyping   #ProductDesign   #Workshops   #Hackathons
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Trusted by some great brands across a range of sectors
I acted in a Lead Design capacity working with Avios on their exciting ‘Reward Platform’ greenfield project, working from the ground up with the aim to replace a range of old systems.
#UserResearch #UsabilityTesting #Prototyping #ProductDesign
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I helped to deliver a range of new features to the River Island iOS and Android apps, from a new homepage and all the way through to a brand new checkout experience.
#UserResearch #UsabilityTesting #GuerillaTesting #Prototyping #ProductDesign #Workshops
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I worked with Barclaycard on a feature allowing existing customers to add different types of offers to their accounts.
#UserResearch #UsabilityTesting #Prototyping #UXDesign #Workshops
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I supported Novartis and their globally distributed teams in a Lead Design role, working with them across a number of complex projects - running user interviews to better understand problems and needs, and workshops to help reach solutions to complex problems
#UserResearch #Interviews #Workshops #DesignLedThinking
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I helped Debenhams on a number of projects including their Black Friday campaign, homepage and an all new in-store services section for their website.
#UserResearch   #UsabilityTesting   #GuerillaTesting   #Prototyping   #UXDesign
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I worked with BP as a part of their 'Digital Pod' experiment, introducing Design Led Thinking to the company as well as designing a colleague facing app and running workshops.
#UserResearch #Interviews #Workshops #DesignLedThinking
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I worked with Argos throughout their digital transformation as a part of their design function, working across a range of their digital touchpoints from web and app, through to in-store kiosks.
Key projects led to a 4.9% increase in conversion, with a 5.3% increase to revenue per visitor (RPV) amounting to a revenue uplift of £42 million.
#UserResearch #UsabilityTesting #GuerillaTesting #Prototyping #ProductDesign #Workshops #Management #Leadership
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